3 Ways To Make Your Booth Stand Out at Fairs, Conventions, and Trade Shows
Public events – such as fairs, conventions, and trade shows – are great places for small businesses to network, make sales, and connect with customers. However, these events are busy, competitive places. If you are attending a public event as a vendor, do these three things to make your booth stand out from the crowd.
- Customize Your Booth
The quality of your booth should convey the quality of your products. If you create a booth with sturdy structures, vibrant colors, and customized marketing, your customers will understand how much you care about your business at first glance. They will be drawn in, and you will make sales. If you are worried about costs, affordable custom rental exhibits are a good alternative to pricier permanent booths.
- Offer Freebies
People love free stuff! Offering freebies is a great way to get people to stop at your booth and try your product, especially if that product is food. Encourage customers to take branded items, business cards, and bite-sized snacks. Even if they do not buy from you that day, they will carry a reminder of your business with them after they leave. Plus, when they use your freebie in public, it will act as free advertising!
- Use Social Media
Use social media to your advantage. Before the event starts, announce the dates and hours your booth will be in operation. When the event begins, “check in” on its official social media page. Throughout the event, interact with attendees on platforms like Facebook, Twitter, and Instagram. Encourage customers who stop by your booth to post pictures of themselves and their newly purchased products on their social media accounts; if you have branded hashtags, suggest they include them in the description, too.
Public events can make or break your business. If you put in the extra work to make your booth stand out, it will pay off big time in the future. Customize your booth, be generous with freebies, and engage with your customers on social media to make the most of your fair, convention, or trade show.